Business Areas

Four core industries, from manufacturing to services

We are building on nearly half a century of manufacturing expertise in textiles with investments in renewable energy, tourism, and real estate & car park management.

Textiles

Our textile journey began in Eyüp in 1996 with raschel fabric production. Today it continues with two factories specialising in synthetic knitted fabrics, our production facility in Çorlu, and our showroom in Osmanbey. Serhas Tekstil holds a pioneering position in its sector with an integrated structure combining knitting, dyeing, and printing under one roof.

A selection of colourful fabric rolls produced by Serhas Tekstil
Serhas TekstilKnitting, dyeing, and printing — under one roof
~150 t/month
Knitting: polyester, polyamide, and nylon knitted fabrics
1,200 t/month
Dye house: synthetic knitted fabric dyeing capacity
4 techniques
Fabric printing: ~150 t/month; disperse, reactive, pigment, acid
21,000 m²
Total covered production area across two factories
serhastekstil.com.tr →

Renewable Energy

Since 2024 we have established two solar power plants to supply electricity to our group operations and to industrial companies across Türkiye. With our supply licence from EPDK (EMRA — the Energy Market Regulatory Authority), we are preparing for wholesale and retail electricity trading.

Ankara Bala SPP (2024)

  • 2,400 panels (545 Wp each) on 20,000 m² of land
  • 1,300 kWp DC / 960 kWe AC installed capacity
  • 1.9 million kWh of energy produced in 2025

Adıyaman SPP (2025)

  • Nearly 9,500 panels (585 Wp each) on over 80,000 m²
  • 5,000 kWp DC / 3,800 kWe AC installed capacity
  • Annual production capacity of 8.1 million kWh
Aerial view of Ser Group's Adıyaman solar power plant
Adıyaman SPPAerial view
6.3 MW
Total installed capacity across both plants
~10M kWh
Annual energy production from both plants
EPDK
Supply licence — wholesale & retail trading
+2.5 MW
Capacity expansion filed for Adıyaman Besni (2026)
Our approach to sustainability →

Tourism

We entered the tourism sector in 2021 with Cher Hotel & Spa, a five-star hotel in Beyoğlu: 136 rooms and suites, a spa, an indoor pool, a fitness centre, meeting facilities and the Mon Cher restaurant, all within walking distance of İstiklal Avenue and the city's convention centres. Cher Suites, a three-star, 49-room hotel in Eyüp-Alibeyköy, opened in April 2026. Completing the portfolio, MonCher Tour — our licensed Group A travel agency, based in the Istanbul Airport terminal building — provides transfers between the airports and the city, along with accommodation services.

Cher Hotel
5-star, 136-room hotel in Beyoğlu-Dolapdere (2021)
Cher Suites
3-star, 49-room hotel in Eyüp-Alibeyköy (2026)
MonCher Tour
Transfer and accommodation services at Istanbul Airport
cherhotel.com.tr → monchertourism.com →
Cher Hotel Beyoğlu at night
Cher HotelBeyoğlu, Istanbul

Real Estate & Car Parks

We operate car parks and leasing businesses in some of Istanbul's most valuable locations; these cash-generating assets provide a strong foundation for the group's investments.

Cars parked across the decks of a multi-storey car park
Real Estate & Car ParksMulti-storey car park operations in the city centre
300 spaces
11-storey car park on Halaskargazi Avenue in Şişli
150 spaces
Car park in Nişantaşı, opened in 2026
5,000 m²
Ser Furniture Bazaar — furniture, carpets, and home décor
TOTAL
Fuel station in Alibeyköy, leased under the DOCO model
serspotcenter.com →
Our Next Frontier

Beauty and Personal Care

Retail is the discipline this group was built on. In 2025 we identified beauty and personal care products — K-Beauty in particular — as our next strategic market.

Skincare bottles, a dropper and jars arranged on a pale surface
Our Next FrontierBeauty and personal care retail
US$3.68B
The 2024 value of Türkiye's beauty and personal care market
10.76%
Compound annual growth in Türkiye's K-Beauty market (2024–2033)
Nature Republic
Ser Group is the exclusive distributor for Türkiye (2025)